At the Fourth China (Guangrao) International Rubber Tire & Auto Parts Exhibition, "transformation" has become a local tire industry hot topic. Annual output value of over 100 billion yuan, profits of more than 130 billion yuan, tire production capacity of 150 million. As the concentration of the tire industry, and more influential international exhibition venue rubber tires, guangrao is becoming synonymous with the domestic tire industry. But behind the glamorous figures conceal a short board on brand building. As the local Development and Reform Bureau, a responsible person said:. "In the past few years, the tire industry bigger guangrao from small forward, we will work to enhance the added value of the industry, the formation of the concept of regional brands."
The combined effect of significantly
Currently, there are 48 Guangrao rubber tire enterprises above designated size, in 2013 the total industrial Guangrao first 突破千亿元 tire industry, the output value of 101.55 billion yuan, the main business income of 99.73 billion yuan, profits of 13.16 billion yuan, profit 11.28 billion yuan, an increase of 27.3%, 27.3%, 28.4%, 25.3%, respectively. Radial tire production capacity to break 150 million, an increase of 15.4% compared to the end of 2012.
"Guangrao tire industry still exists a small monomer size, layout scattered, weak R & D capabilities, product-level and low structural problems this reason, in recent years, in order to carry on Guangrao create a national quality rubber tire production base in the county as the starting point take grab big help actor, the focus of development measures, and efforts to promote the rubber tire industry upgrading incremental cluster development. "county deputy magistrate Wang Xiaoyong introduction. 2014, guangrao tire market continued the good situation in 2013, 1-2 February, is expected to achieve the main business income of 18.94 billion yuan, profits of 2.26 billion yuan, profits of 1.93 billion yuan, an increase of 27.2%, 26.9%, 27.8% .
But one can not ignore the problem still is the lack of brand advantage. "China is a major exporter of tires, but mostly by the price advantage to seize the market. In many of our domestic brand competition is not dominant tire brand." Xingyuan Group chairman Song said in an extensive interview with this reporter. Another county business executives also bluntly, "Many domestic tire brand value is almost zero, the international brand tires can be sold for twice the price of many of our tires, the extra part is almost brand value."
"First, the seriousness of product homogeneity, the channel impact, such as the emerging plants do not have professional marketing team, or relatively weak, there is no fixed channels, only to hit the market with a price Second, the capacity sprawl, the export market in the domestic brands fighting, resulting in the loss of the concept of Chinese foreign brands, collectively, 'Made in China'. "Federer treasure Tire Co., Ltd. Deputy General Manager, Marketing Director, said Ju Hung meaning.
Build national tire test site
In the Shandong provincial government announced in 2014 108 provincial key construction projects, guangrao tire proving ground project impressively. The full name of the National Tire and Rubber Products Quality Supervision and Inspection Center guangrao rubber tires testing ground of the center of the project, with a total construction area of 40,000 square meters, test road length 4.8 km, is expected to invest 1.5 billion yuan, will be completed and put in 2-3 years to use. According to reports, the project will be built in Shandong Province, local as well as providing a high level of research and development test platform for the enterprise cost savings, while improving the industry cluster effect.
Meanwhile, after a round of screening after guangrao tire industry enterprises are to benefit from technology brands. "High-end positioning, to completely get rid of a bad impression of quality second lowest." Local tire company official told reporters. 2009 Best of technical transformation, will be ranked first in the world of industry Colbert as competitors aim to become the high-end tire suppliers. Xingyuan Tire Group in order to improve the quality of engineering tire, Yokohama, Japan, and also a business cooperation, the use of technology to produce the international line with international standards of engineering tire. Federer also actively introducing a treasure Bridgestone technology, even in all aspects breakdown structure, formula, etc. are equipped with 1-2 professional and technical engineers. "We are on the one hand, the introduction of international advanced technology, rapidly enhance product quality on the other hand, we have the introduction of talent, develop their own R & D team for long-term development of enterprises laid the foundation" Xingyuan Tire Group Ltd. Deputy General Manager SONG Ji told reporters too.